The region's leading platform for Arabic content
WatchesArabized (WAZ) is the leading Arabic-language platform that helps audience content and engage with the Watch Industry.
We are on a mission
We make fine watchmaking make sense in Arabic. We turn movements, design, and heritage into stories that speak to this region—clearly and culturally. For brands, we’re a trusted regional partner. For readers, we’re home.
Our Story
Launched in 2020 to solve a simple problem: the watch world had no real home in Arabic. We started by making horology fun, factual, and culturally relevant — and the audience grew with us. Today, we’re the go-to Arabic voice for collectors and brands who want to connect with the region.
Why WAZ Media?
Arabic-first Watch Content
Get the latest releases, stories, and insights from the watch world—fully translated and culturally tuned for Middle East collectors.
Up to date
Be the first to know about special editions, collaborations, and brand drops made specifically for the Middle East.
Product Development Partnerships
We collaborate with brands to create watches tailored for the Middle East—whether it’s Arabic dials, regional editions, or culturally relevant details. From concept to launch, we turn global ideas into timepieces that truly resonate with collectors in the region.
What We Focus On
Three ways we create impact in Arabic.
Our Portfolio
Selected collaborations and coverage.
A snapshot of brands, retailers, and partners we've worked with across the GCC.
Meet the Team
Editors, creators, and partners across the GCC.
Layla Rahman
Editor
Arabic-first reviews and features.
Omar Al-Saud
Partnerships
Brand and PR liaison for launches and events.
Noura Al-Khalid
Producer
Campaigns, interviews, and Arabic subtitles.
Impact Snapshot
Authentic. Insightful. Regional. Connected. Horological.
What Sets Us Apart
Five commitments that guide every story we tell
Editorial Principles
Five commitments that guide every story we tell
- Accuracy before speed. We verify movements, references, and specs.
- Clarity over jargon. We explain complications and finishing without diluting the craft.
- Independence with access. We work closely with brands while preserving editorial standards.
- Reader respect. No clickbait. Substance first, always.
- Cultural fluency. We mind language, etiquette, and context across GCC markets.
We know our region
Authentic. Insightful. Regional. Connected. Horological.
A Launch That Traveled Further in Arabic
We localized a major brand's release with an Arabic feature, short video, and IG carousel—driving 340% IG→site CTR and 28 partnership leads within 10 days.
Ready to speak to the GCC — in Arabic?
Share your objectives; we'll design the path to impact.